The B2B customer loyalty to strengthen your customer portfolio
Your current customers are your first growth lever. Many portfolios are undeveloped: dormant customers, unsolicited quotes, untapped opportunities…
At SELLS, we take an active, ongoing approach to customer loyalty. We relaunch, follow up and develop your portfolio to transform each customer relationship into a source of sustainable sales.
Your customer base is your next industrial sales opportunity!
A well-activated customer portfolio means continuous growth.
Your existing customers represent a real asset in your portfolio. All too often, they are neglected by the majority of sales people, and their efforts are misdirected.
Loyalty is a real goldmine to be exploited!
At SELLS, we rebalance this logic. We methodically activate your existing customer base to extract all its commercial potential.
The aim: to strengthen the relationship and secure your income over the long term.
Reactivate your dormant customers
Your customers know your expertise, and have chosen to work with you. We get back in touch with them and identify their new needs to recreate your commercial link.
Track and transform your opportunities
No follow-up quotes, forgotten offers, projects on hold. Our team rigorously monitors your current opportunities to improve your conversion rate.
Develop additional sales
Your existing customers often have complementary and additional needs that they don’t express spontaneously. We detect them and create opportunities in your existing portfolio.
Maintaining the relationship over time
A customer relationship that doesn’t live, fades! Our team maintains a regular, structured and relevant sales follow-up to keep your company fresh in your customers’ minds.
The SELLS bean
Building customer loyalty means maintaining an active commercial relationship that generates sales.
We take charge of your customer portfolio on an ongoing basis. Structured relaunches, follow-up of opportunities, detection of new needs, your customer base becomes an operational growth engine.
Why industrial industrial customer portfolios
often under-exploited?
Every inactive customer in your database represents lost sales.
Without follow-up, customers gradually turn to other suppliers. Structuring customer loyalty also means securing business continuity.
In industry, technical teams are forced to do business, which distances them from their industrial added value. They manage emergencies, customers, after-sales service, production…
As a direct consequence, the loss of sales revenue is considerable.
Dormant customers
Untracked customers
Unrequested quotes
Opportunities not taken up
Unstructured portfolio
A silent customer is one you haven't taken the time to follow up!
The SELLS bean
Our team operates with the posture demanded by the industry.
Knowing when to get back in touch, how to stay present without being intrusive, is what distinguishes a lasting relationship from a simple renewed contract.
What your existing existing customer portfolio
Industrial companies that actively structure their commercial loyalty generate more sales.
×5
It costs more to win a new customer than to retain an existing one. Maintaining your current portfolio is your line of business.
60 %
Sales opportunities detected in an existing, lively customer portfolio come from customers considered inactive for more than a year.
+30 %
Average additional sales generated by a reactivated customer portfolio with a structured cross-sell and up-sell approach.
0
Recruitment, onboarding, HR risk, no internal staffing constraints with an outsourced SELLS loyalty team.
The four pillars of your industrial customer loyalty.
Customer follow-up
Identify inactive customers, make personalized contact, understand new needs and challenges, maintain sales links.
Opportunity tracking
We provide the commercial follow-up needed to turn your opportunities into sales.
Additional sales
Identify complementary, additional needs and increase the average basket.
B2B survey
We design and manage your B2B surveys, with the customers who hold your market’s most valuable information.
Our sales expertise to help you
building customer loyalty
Reviving dormant customers
We start by identifying inactive customers in your database. We analyze their history and potential. We contact them on your behalf with the right posture and a genuine sales approach.
The aim is to understand why the relationship broke down, to recreate the bond and detect new needs.
Identifying inactive customers
Contact us
Understanding the issues
Discovering new needs
Relaunching collaboration
OUR goal,
to help YOU transform dormant relationships into active business opportunities.
Follow-up and follow-up of sales opportunities
We ensure rigorous follow-up of all your opportunities at the right time. We use the right sales pitch to maximize your conversion rate.
Commercial pipeline
Open opportunities
Quotation follow-up
Negotiation
Closing
OUR goal,
to turn as many opportunities as possible into sales for YOU.
Development of additional and complementary sales
Our team of industrial trade experts clearly identifies the unexpressed needs of your current customers.
Additional needs
New offers
Medium basket
Portfolio development
OUR goal,
TO increase average sales per customer by fully exploiting the potential of your existing base.
Business continuity and sustainable customer relations
Loyalty means ensuring regular contact with your customers, staying present, anticipating needs and securing the relationship over the long term.
In the event of a change of sales representative, we ensure continuity without breaking or losing the link.
Business continuity
Regular customer link
Portfolio security
Customer satisfaction
Long-term relationship
OUR goal,
TO BUILD A STRONG, LONG-TERM CUSTOMER RELATIONSHIP FOR YOU, independent of human contingencies and organizational changes.
The SELLS method to turn your customer portfolio into a growth engine!
From auditing your customer base to passing on detected opportunities, SELLS takes charge of your entire loyalty program. Here’s how we do it, step by step.
Follow-up
Audit
Identification and segmentation of priorities…
Framing
Strategy implementation
Activation
Discovering new opportunities
Follow-up
Measurable results and transparency of actions taken
Improvement
Assessment and corrective action
Your benefits by structuring your sales loyalty with SELLS
Entrust your customer loyalty to SELLS, and secure your additional sales. Your industrial teams are freed from time-consuming tasks.
Boosting sales through additional sales
Our team detects and opens up opportunities directly in your existing portfolio. Every action generates additional sales.
Conversion rate optimization
Our team relaunches your quotations and sales offers at the right time. Your conversion rate improves significantly.
Sustaining business activity
Our team of industry experts ensures continuity and follow-up of customer relations, even when your in-house team is being restructured or reorganized.
Increased income security
By stimulating your customer base, our team generates regular orders. In this way, you reducethe volatility of your sales and build more stable, predictable growth.
Wake up your dormant customers AND your next orders
Every inactive customer is a pending opportunity. Every quotation not followed up is lost sales. With SELLS, you activate all this potential in a structured, continuous and measurable way.
Loyalty
Ready to wake up your customer portfolio today?
Let’s take the time to discuss your loyalty.
Industry Power
Take the next step with our Power solution
A tailor-made outsourced sales force to develop your industrial business.
What are the steps involved in creating a website?
At SELLS, we have 6 stages in the creation of your website:
Needs analysis
Before starting any project, it’s essential to carry out a thorough analysis of your needs. This involves understanding your business and marketing objectives, as well as taking into account your graphic charter.
Concept and design
Once the analysis is complete, we move on to the design of wireframes and a prototype. This allows you to visualize the final version of the site before its creation. Once the mock-ups have been approved, they serve as a basis for our development teams for the rest of the process.
Development
For website creation, we now prefer to develop on the WordPress CMS. This platform enables us to get your site online quickly, while giving you total control over its content and management.
Once development is complete, we test the website to make sure it meets the specifications.
Content creation
We also take care of creating your content, including writing informative and engaging texts, selecting and optimizing images and videos, and integrating other relevant multimedia elements.
Your content will be aligned with your communication strategy and optimized to meet the needs of your target audience while respecting SEO best practices.
SEO optimization
Because good visibility on Google is crucial to attracting qualified visitors to your site, we implement advanced search engine optimization (SEO) strategies. This includes technical site optimization, the creation of relevant and optimized content, as well as strategic keyword and link management.
Our aim is to ensure that your site not only attracts more organic traffic, but also that this traffic is relevant and converts effectively into leads and customers for your business.
Maintenance and updates
Once the website is up and running, it’s crucial to maintain its security, performance and relevance. At SELLS, we continuously monitor your site to detect and correct any bugs, while providing regular content updates.
Our maintenance service also includes regular data backups, security updates to prevent vulnerabilities, and ongoing optimization to ensure an optimal user experience.
If you have any further questions about our design process, please don’ t hesitate to contact us.
Why do we use WordPress for website creation?
At SELLS, we use the WordPress CMS to design our customers’ websites, because this platform offers the perfect balance between flexibility, simplicity and robustness. WordPress is like a well-stocked toolbox, capable of meeting the specific needs of every industrial company, while remaining easy for in-house teams to get to grips with.
- Adaptability to industry needs: Whether you need a simple showcase site or a complex portal, WordPress adapts. With a vast library of plugins, we can integrate precise functionalities (reservations management, product catalogs, custom forms) that align with the requirements of every industry sector;
- SEO Optimization: With WordPress, your content is well placed to shine on Google! The platform offers high-performance SEO tools that facilitate the work of search engines and attract qualified visitors. This is an invaluable asset for the industry, where web visibility is crucial to attracting qualified leads;
- Simplified management: The WordPress interface is designed to be intuitive. Our customers can easily manage content updates, publish articles, or track comments, without the need for advanced technical skills;
- Security and scalability: With security a top priority for our customers, WordPress meets today’s standards with regular updates and advanced data protection options. What’s more, the platform is highly scalable, allowing your site to grow with your success and new ambitions.
WordPress is our ally in assisting our industrial customers with their digital transformation, guaranteeing a reliable, high-performance, tailor-made website!