The lead generation at trade shows, which generates real opportunities
Participating in a trade show is a key step in your business development. However, between preparing for the event , staffing the booth, and following up with leads, it’s often difficult to fully capitalize on the event’s potential.
At SELLS, our team supports you before, during, and after your trade shows to turn every interaction into a concrete business opportunity.
Your business events deserve a sales strategy that matches your ambitions.
A well-organized event, is a trade show that turns a profit
In the industry, trade shows are rare opportunities where decision-makers, buyers, and engineering firms all gather in one place. But you still need to be prepared to make the most of them.
SELLS supports you with a comprehensive and hands-on approach: pre-event outreach, on-site engagement, and post-event follow-up. Nothing is left to chance.
Target your prospects before the trade show
We identify and contact your strategic prospects ahead of the event to fill your schedule with qualified appointments starting on the very first day.
Attracting the Right Visitors to Your Booth
We work with you to create effective communication materials for the big day and to maximize the visibility of your participation leading up to the event.
Make the most of every interaction on-site
Our teams work alongside yours to qualify visitors, structure business interactions, and ensure that no opportunity is missed.
Convert Your Leads After the Meeting
Most deals are closed after the event ends. Our team follows up and qualifies each lead to turn your event into a concrete sales pipeline.
The SELLS bean
A trade show is much more than just a showcase—it’s a powerful driver of business growth. We support you before, during, and after the event to maximize the impact of your participation and turn it into a source of concrete, measurable opportunities. Every contact is valued, every interaction leveraged, and every opportunity capitalized on.
How to Turn Your Participation in Trade Shows
into
measurable and sustainable business results?
Trade shows bring your customers, prospects, and competitors together in one place.
Participating in a trade show is both an exceptional opportunity and a real business challenge.
Every event requires time, a substantial budget, and the full commitment of your teams during what is often an intense preparation period. Yet it frequently happens that the results fall short of expectations, with numerous leads that are underutilized and a sense that potential has not been fully realized. In the industrial sector, the problem does not stem from the trade show itself, but rather from the lack of a structured strategy to take full advantage of it, both before and after the event.
Since sales cycles are long and involve multiple decision-makers, every interaction must be carefully categorized and aligned with the next steps in the sales process. A well-managed trade show can generate opportunities over several months, or even up to 6 to 18 months after the event.
0 appointments scheduled in advance
Lack of communication
Insufficient sales resources
Generated leads not followed up on
Undefined business objectives
ROI that is difficult to measure
A trade show without a lead-generation strategy is an investment that fails to reach its full potential.
The SELLS bean
Our team supports you before, during, and after the event to help you structure your lead generation efforts, identify the right contacts, and ensure effective follow-up on the leads generated. We take a hands-on approach, tailored to industrial environments, to maximize the quality of interactions and the return on investment for each event you attend.
A structured approach to your trade shows
Industrial companies that plan ahead and organize their participation achieve results far superior to those that are content merely to be present.
3×
More qualified appointments at the booth through structured lead generation efforts.
80 %
Leads generated at trade shows are never followed up on because there is no defined follow-up process.
6 to 18 months
This is the average time it takes for opportunities generated at a trade show to materialize.
+40 %
Conversion rates for post-trade-show appointments with a structured follow-up within 72 hours.
The 3 Essential Steps of your trade show strategy.
A successful trade show participation relies on continuous momentum. It begins in the lead-up to the event and continues during the trade show, and continues after the event, thanks to rigorous follow-up with each contact. It is this business continuity that allows participation in the event to become a true driver of growth and fully optimize the return on investment.
Before the trade show
We work with you to develop a comprehensive lead generation strategy. Together, we identify priority companies and contacts, launch targeted communication campaigns, and schedule appointments in advance of the trade show. You’ll arrive at the event with as many qualified leads as possible and a detailed sales action plan.
During the trade show
We support you in welcoming, qualifying, and guiding visitors. We work to turn every interaction into a concrete opportunity by quickly identifying prospects’ needs, projects, and level of readiness. Our hands-on approach helps structure conversations and maximize the quality of the leads generated during the event.
After the trade show
We closely track all leads we collect. We re-qualify leads, organize follow-ups, and facilitate the scheduling of sales meetings. This phase is essential for turning the interest generated at the trade show into real, long-term opportunities that are integrated into your sales cycle.
At SELLS, we tailor our support to your event schedule
and your business goals.
Our expertise in trade shows to support
your business growth.
Prospecting and Scheduling Appointments
Leading up to the trade show, we help you develop a targeted lead generation strategy. We identify the key companies and contacts to meet, and then we take steps to reach out to them and schedule qualified appointments before the event.
Identification of Targets
Telephone prospecting
Database Enrichment
Account qualification
Schedule an Appointment
, is to help YOU attract more high-quality leads with strong commercial potential to your booth.
Creation of communication materials
We’ll help you create your marketing materials to maximize the impact of your presence at the trade show. From preliminary preparations to on-site activities, we design clear, consistent, and effective tools to showcase your offerings and attract the right prospects. We design all of your event communication materials: booth backdrops, in-store displays, sales brochures, and print and digital materials.
Backdrop
POS
Sales brochures
Digital Media
Visual Identity
Signage
, is to provide YOU with a professional and consistent image that inspires confidence at first glance.
Booth Promotion and Sales Support
On the big day, our sales teams will step in to support yours. We’ll welcome visitors, qualify leads, and structure interactions to maximize conversion.
Visitor Welcome
Prospect Qualification
Organizing Discussions
Sales Support
Real-time reporting
OUR goal is to
YOUturn every visit into a qualified sales opportunity.
Follow-up and Post-Trade Show Follow-up
When the doors close, the trade show isn’t over. That’s when the sales work begins. We’ll follow up on all of your leads within 72 hours, qualify the opportunities, and launch a structured follow-up campaign.
Each prospect we meet receives personalized follow-up tailored to their stage of progress.
Contact Qualification
Reviving Opportunities
Project Tracking
Post-Event Communication
Lead Conversion
OUR goal is
is to qualify every lead we meet at the trade show, follow up with them, and convert those opportunities.
The SELLS Method for Making Every Trade Show a Commercial Success!
From strategic planning to post-event follow-up, SELLS handles every aspect of your trade show participation.
Follow-up
Strategy
: Identifying Targets
Prospecting
Schedule an Appointment
Preparation
; Logistical organization
Animation
Booth Reception: Qualifying Prospects
Follow-up
Project evaluation
The benefits of organizing your participation in trade shows with SELLS
When you partner with SELLS to manage your trade show strategy, you’re choosing a comprehensive, operational, and measurable sales approach—without overburdening your internal teams.
Planning Your Strategy Before, During, and After the Trade Show
You benefit from a fully structured trade show strategy that covers the entire event cycle. Your participation is planned in advance, optimized during the event, and leveraged after the show, in order to maximize every business opportunity and improve your results over the long term.
Scheduling appointments prior to the event
You’ll arrive at the trade show with a schedule already filled with qualified, targeted appointments. We’ll help you connect with the right people in advance, so your participation becomes a real driver of sales performance from day one.
Development of Communication Materials That Set Us Apart
You’ll have clear, impactful marketing materials tailored to your industrial audience. They’ll help you capture attention, showcase your expertise, and make it easier to connect with the right decision-makers, both before and during the trade show.
Turning Your Contacts into Sales Opportunities
You make the most of every lead generated through a structured and rigorous follow-up process. Each interaction is qualified, followed up on, and turned into a concrete opportunity to maximize the return on investment from your participation.
Prepare for your trade shows AND unlock their full commercial potential with SELLS!
Every trade show is a concrete business opportunity. With the right strategy, it can become a real driver of growth for your industrial business.
TRADE SHOWS
Ready to organize your next trade show?
Let’s take some time to discuss your event calendar, your business goals, and the strategies for maximizing the ROI of your trade shows.
Industry Power
Take it to the next level with our Power solution
A customized sales force solution to grow your industrial business.
What are the steps involved in creating a website?
At SELLS, we have 6 stages in the creation of your website:
Needs analysis
Before starting any project, it’s essential to carry out a thorough analysis of your needs. This involves understanding your business and marketing objectives, as well as taking into account your graphic charter.
Concept and design
Once the analysis is complete, we move on to the design of wireframes and a prototype. This allows you to visualize the final version of the site before its creation. Once the mock-ups have been approved, they serve as a basis for our development teams for the rest of the process.
Development
For website creation, we now prefer to develop on the WordPress CMS. This platform enables us to get your site online quickly, while giving you total control over its content and management.
Once development is complete, we test the website to make sure it meets the specifications.
Content creation
We also take care of creating your content, including writing informative and engaging texts, selecting and optimizing images and videos, and integrating other relevant multimedia elements.
Your content will be aligned with your communication strategy and optimized to meet the needs of your target audience while respecting SEO best practices.
SEO optimization
Because good visibility on Google is crucial to attracting qualified visitors to your site, we implement advanced search engine optimization (SEO) strategies. This includes technical site optimization, the creation of relevant and optimized content, as well as strategic keyword and link management.
Our aim is to ensure that your site not only attracts more organic traffic, but also that this traffic is relevant and converts effectively into leads and customers for your business.
Maintenance and updates
Once the website is up and running, it’s crucial to maintain its security, performance and relevance. At SELLS, we continuously monitor your site to detect and correct any bugs, while providing regular content updates.
Our maintenance service also includes regular data backups, security updates to prevent vulnerabilities, and ongoing optimization to ensure an optimal user experience.
If you have any further questions about our design process, please don’ t hesitate to contact us.
Why do we use WordPress for website creation?
At SELLS, we use the WordPress CMS to design our customers’ websites, because this platform offers the perfect balance between flexibility, simplicity and robustness. WordPress is like a well-stocked toolbox, capable of meeting the specific needs of every industrial company, while remaining easy for in-house teams to get to grips with.
- Adaptability to industry needs: Whether you need a simple showcase site or a complex portal, WordPress adapts. With a vast library of plugins, we can integrate precise functionalities (reservations management, product catalogs, custom forms) that align with the requirements of every industry sector;
- SEO Optimization: With WordPress, your content is well placed to shine on Google! The platform offers high-performance SEO tools that facilitate the work of search engines and attract qualified visitors. This is an invaluable asset for the industry, where web visibility is crucial to attracting qualified leads;
- Simplified management: The WordPress interface is designed to be intuitive. Our customers can easily manage content updates, publish articles, or track comments, without the need for advanced technical skills;
- Security and scalability: With security a top priority for our customers, WordPress meets today’s standards with regular updates and advanced data protection options. What’s more, the platform is highly scalable, allowing your site to grow with your success and new ambitions.
WordPress is our ally in assisting our industrial customers with their digital transformation, guaranteeing a reliable, high-performance, tailor-made website!