Create a unique brand identity with SELLS
A company’s brand identity is the first impression it leaves, a reflection of its values and personality. At SELLS, we understand the importance of this first impression.
We can help you develop your brand identity, from creating your logo to setting up your graphic and editorial guidelines.
Build an impactful brand identity
Your corporate image is much more than a mere aesthetic or marketing representation; it truly embodies your company’s deep-rooted personality.
It’s a complex set of visuals, tones and messages that must resonate with your customers and partners, while faithfully reflecting your core values.
Logotype
Your logo is much more than just a visual: it embodies the soul of your brand, instantly captivating attention and reinforcing your identity.
Color palette
Optimize your image with a unique color palette to reinforce your impact and recognition.
Typefaces
Carefully chosen typography in your communication reinforces your brand's visual identity, ensuring a distinctive and professional presence.
Iconography
Reassure and reinforce your image visually with well thought-out icons that convey your added value.
Communicate your corporate values
A strong brand identity is an essential strategic pillar for your industrial company. It conveys your core values and reinforces your company’s reliability, while enabling you to stand out in a competitive market.
This identity also strengthens your employees’ sense of belonging, boosting their commitment and motivation.
What if SELLS modernized your graphic identity?
Our team of designers will guide you through the creation of logos, the choice of harmonious color palettes and carefully selected typography to build a strong brand identity. Ensure a striking and memorable visual presence with all your brand’s essential elements.
At last, become recognizable to your target audience!
Personalized support
We work closely with you throughout the process, ensuring that every key element of your visual identity is in line with your objectives and values.
Trend watches
Our teams are always on the lookout for new trends, drawing inspiration from market developments and innovations.
Business skills and tools
Our graphic designers produce quality graphic content using state-of-the-art tools to help you stand out and captivate your audience.
Sustainable modernization
Our visual creations are designed to leave a lasting impression and strengthen your brand recognition over the long term.
Brand identity
Ready to set yourself apart from the competition?
Your marketing strategy starts with an impactful brand identity. What are you waiting for?
Industry Impact
Take the next step with our Industry Impact solution
Boost your industrial communications with our turnkey solution.
What is brand identity?
Brand identity refers to all the visual, verbal and symbolic elements that characterize and represent a company, its products or services.
It generally includes the logo, colors, typography, tone of communication, values and mission of the company.
This identity aims to differentiate the brand from its competitors, reinforce its recognition and communicate its values and personality to its customers and partners.
What is brand DNA?
A brand’s DNA represents its fundamental and distinctive essence. It is the set of values, personality, vision and mission that define its core identity.
Like biological DNA, these are the unique genetic elements that differentiate a brand from others, guiding its strategy, corporate culture and relationship with its target audience.
What are the components of a brand identity?
Brand identity consists of the following elements:
- Logo and graphics: The visual aspect that represents the brand, including the logo, colors, typography and distinctive graphic elements.
- Positioning: How the brand positions itself relative to its competitors in the minds of consumers, highlighting its unique advantages and values.
- Brand values: The fundamental principles and beliefs that guide the company’s actions and decisions, and influence the public’s perception of the brand.
- Voice and tone: The way a brand communicates with its audience, whether on social networks, in its advertising campaigns or through its customer service.
- Customer experience: All the interactions consumers have with a brand, from the purchase of a product or service through to after-sales, thus influencing their overall perception.
- History and narrative identity: Stories and anecdotes that build the brand’s history, reinforcing its identity and creating an emotional bond with consumers.
Together, these components help define the brand’s identity – its distinctive, recognizable personality – while shaping the way it is perceived by the market and its customers.