The B2B Survey that turns your customers’ feedback into a driver of business growth
Your customers have the most valuable information in your market. Their feedback highlights your strengths, areas for improvement, and future opportunities.
At SELLS, we design and manage your B2B surveys and customer satisfaction studies. We turn every piece of feedback from the field into a concrete decision to strengthen your market position and boost your sales performance.
Every piece of customer feedback is an opportunity to improve, innovate, and grow.
A well-conducted B2B survey—
—is a true strategic management tool
Many industrial companies collect customer feedback informally.
This information remains untapped. It does not inform strategy, sales, or quality.
We structure your B2B surveys to turn them into a valuable decision-making tool. Each response is collected, analyzed, and turned into concrete action for your team.
Build loyalty among your customers and strategic partners
A B2B survey helps you better understand your customers’ expectations, enhance their satisfaction, and identify actions that will help build a lasting, trusting relationship.
Validate Your Market Position
A B2B survey allows you to compare your positioning with the reality on the ground. It is a valuable tool for refining your messaging, enhancing your perceived value, and establishing a clear and consistent position in your market.
Improve Your Products and services
Feedback from your customers allows you to assess the quality of your products and services, the perceived value of your offerings, your responsiveness, the support you provide, and the expertise that sets you apart in the market.
Structuring Your Quality Approach
Surveys are a key tool in your quality initiatives and certification processes, particularly ISO 9001. They help you structure your customer feedback process, document reliable feedback, and fuel your continuous improvement system.
The SELLS bean
A customer survey is much more than a formality—it’s a powerful driver of sales performance and decision-making. At SELLS, we support you throughout the entire process, from questionnaire design to the presentation of results. We transform your customers’ feedback into clear insights, actionable lessons, and concrete priorities. This gives your teams a structured and immediately actionable roadmap to improve satisfaction, strengthen customer loyalty, and grow your business.
Why customer feedback remains
underutilized in the industry ?
Your customers, partners, and prospects hold the keys to growing your business.
In the industry, customer feedback is a constant: discussions in meetings, complaint emails, field visits, or informal conversations with technical teams.
And without a structured system, these signals remain scattered and are rarely turned into concrete decisions. They do not inform product strategy, sales messaging, or quality initiatives. Yet in environments where sales cycles are long and customer relationships are strategic, failing to structure this feedback process amounts to depriving oneself of an essential management tool.
A well-designed B2B survey makes it possible to centralize this feedback, anticipate weak signals —including those from a dissatisfied customer who may not always voice their concerns directly— and identify business opportunities that might otherwise go unnoticed. However, it’s essential to adopt an approach tailored to the realities on the ground: technical contacts who are hard to reach, short and targeted questionnaires, and judicious use of the phone, which is often more effective than a written form. Each question must therefore serve a specific purpose to ensure the data is usable and actionable.
Unstructured customer feedback
Unidentified Opportunities
Few customer reviews
No specific goals
A dissatisfied customer who doesn't say so is a customer who quietly leaves for a competitor.
The SELLS bean
SELLS turns your customers’ voices into concrete decisions. We reach out to them directly, adapting to their on-the-ground constraints, to gather rich and actionable feedback. We then organize this information into clear, actionable insights for your teams.
What a well-conducted B2B survey
Industrial companies that regularly measure customer satisfaction and organize their feedback from the field make better decisions. They identify more opportunities and are more successful at building customer loyalty.
70 %
B2B customers who switch suppliers never express their dissatisfaction before leaving. A structured survey makes it possible to anticipate these departures.
×2
More business opportunities are identified within an existing customer portfolio when a survey includes a structured business component.
100%
SELLS reports are delivered in a format ready for use by your executive committees, management committees, and group divisions, complete with prioritized recommendations.
ISO 9001
Our satisfaction surveys integrate directly into your existing certification processes and quality initiatives.
Satisfaction, positioning, opportunities: three goals, one approach
A well-designed B2B survey addresses several challenges at once. It measures your customers’ satisfaction. It reveals how your positioning is perceived. It identifies business opportunities within your existing portfolio. These three dimensions are complementary.
Customer Satisfaction and Loyalty
Measuring your customers’ satisfaction levels means identifying early warning signs before they turn into problems. It also helps strengthen your relationship with them by showing that their opinions matter and builds long-term loyalty.
Market Positioning and Perception
Do your customers perceive your offering the way you present it? We analyze the gap between your stated positioning and the reality as perceived in the field to help you refine your sales pitch.
Identifying Business Opportunities
When interviewed, customers often reveal an ongoing project, an unmet need, or a supplier with whom they are dissatisfied. Our surveys take this into account to turn every interaction into a growth opportunity and meet customer expectations.
Continuous Improvement and Quality
Our surveys integrate with your ISO 9001-style quality management processes. They provide reliable, structured data to support your customer audits, quality reports, and management reviews.
SELLS adapts to your business cycles and objectives. Whether it's a one-time survey after delivery, an annual survey, or a continuous improvement program, we tailor our approach to your needs.
Our expertise in B2B customer relations, supporting
in your satisfaction surveys
Questionnaire Design and Targeting
We design customized surveys tailored to generate actionable insights aligned with your business, marketing, and quality objectives.
Each question is crafted with a specific goal in mind: to understand your customers’ perceptions, identify growth drivers, and uncover concrete opportunities.
We also identify the appropriate target audience (decision-makers, users, technical staff, or procurement personnel ) to ensure the quality and reliability of feedback from the field.
Setting Objectives
Identifying Key Stakeholders
Creating the questionnaires
Implementation of Digital Tools
Database
OUR goal is to
is to create a B2B questionnaire for you that is relevant and tailored to your sales, marketing, and quality challenges.
Conducting surveys by phone and email
Field data collection is an essential step in ensuring the quality of customer feedback. At SELLS, we prioritize a direct and personal approach, combining phone calls with follow-up emails.
Phone calls allow us to obtain rich, nuanced, and contextual responses, particularly from technical contacts who are often hard to reach.
Email complements this approach to reach as many respondents as possible and facilitate participation.
This dual-pronged approach allows us to adapt our data collection methods to the constraints of the industrial sector, while ensuring a high response rate and delivering reliable, actionable, and immediately usable information.
Phone Interviews
Email Surveys
Reminders
Return Tracking
Response rate
Smooth Communication
OUR goal is to
is to gather as much actionable feedback as possible for YOU, with the highest possible response rate from your industrial clients.
Data Analysis and Operational Recommendations
Data analysis is the step that gives the entire process its meaning. At SELLS, we do more than just compile responses: we organize, cross-reference, and interpret the results to draw clear and useful insights.
Our goal is to transform data into customer insights by identifying trends, strengths, and areas for improvement.
Each analysis leads to concrete, prioritized operational recommendations that your sales, marketing, or quality teams can implement immediately.
Structured Analysis
Executive Committee Report
Operational Summary
Recommendations
Satisfaction Indicators
Action Plan
OUR goal is
is to provide YOU with more than just data—real decisions—to turn every survey into concrete action.
Turning Inquiries into Sales Opportunities
At SELLS, we leverage every interaction to identify new growth opportunities: ongoing projects, unstated needs, changes in specifications, or future purchasing plans. This approach allows us to expand our sales reach beyond our existing portfolio and uncover opportunities that are often invisible to internal teams.
The survey then becomes a tool for indirect lead generation, providing your business development efforts with structured, high-quality data that your sales teams can put to immediate use.
Identifying Opportunities
Follow-up on dormant customers
Additional sales
Strengthening Customer Relationships
Purchase Intentions
OUR goal is
is to help YOU turn every survey into a source of concrete business opportunities, going beyond a simple satisfaction assessment.
The SELLS Method for Turning Your Customer Surveys into a sales performance tool
From questionnaire design to the delivery of recommendations, SELLS manages every aspect of your survey process.
Here’s how we operate, step by step.
Follow-up
Strategic Framework
Objectives
Contacts
Topics
Questionnaire Design
Written by
; Produced by
; Digital tools
Field Data Collection
Phone interviews
Email
Follow-up
Analysis and Synthesis
Data Processing
Report
Recommendations
Report and Action Plan
Presentations of Results
, Priorities, and Support
A structured approach to turning your surveys into a powerful management tool!
In the business world, decisions are based on reliable customer data. Our method ensures that surveys are well-designed, well-conducted, and effectively analyzed. Your teams receive clear results, enabling them to make quick decisions and take the right action.
The benefits you’ll enjoy conducting your B2B surveys with SELLS
Getting to know your customers better gives you a competitive edge. Well-conducted surveys help you make more effective decisions, build lasting customer loyalty, and identify new business opportunities. With SELLS, you get concrete results without straining your internal resources.
Turning Feedback into Concrete Action
You have reliable data from the field to guide your strategy, adjust your offerings, and prioritize your actions.
Strengthen customer loyalty
Regularly surveying your customers shows that their opinions matter. This approach fosters a closer relationship, builds trust, and helps reduce the risk of customers switching to competitors.
Identify new business opportunities
Your current customers represent your greatest potential for growth. Our surveys identify unmet needs and ongoing projects, which are forwarded directly to your sales team.
Enhance Your Brand Image
You demonstrate your professionalism and commitment to continuous improvement to your customers. This sends a strong message to your market.
Collect customer feedback AND
use it with SELLS
Your customers are already giving you the keys to your next phase of growth. With SELLS, you can collect and analyze this information and turn it into concrete strategic actions.
B2B Surveys
Ready to survey your customers today?
Let’s take some time to discuss your customer satisfaction strategy.
Industry Power
Take the next step with our Power solution
A customized sales force solution to grow your industrial business.
What are the steps involved in creating a website?
At SELLS, we have 6 stages in the creation of your website:
Needs analysis
Before starting any project, it’s essential to carry out a thorough analysis of your needs. This involves understanding your business and marketing objectives, as well as taking into account your graphic charter.
Concept and design
Once the analysis is complete, we move on to the design of wireframes and a prototype. This allows you to visualize the final version of the site before its creation. Once the mock-ups have been approved, they serve as a basis for our development teams for the rest of the process.
Development
For website creation, we now prefer to develop on the WordPress CMS. This platform enables us to get your site online quickly, while giving you total control over its content and management.
Once development is complete, we test the website to make sure it meets the specifications.
Content creation
We also take care of creating your content, including writing informative and engaging texts, selecting and optimizing images and videos, and integrating other relevant multimedia elements.
Your content will be aligned with your communication strategy and optimized to meet the needs of your target audience while respecting SEO best practices.
SEO optimization
Because good visibility on Google is crucial to attracting qualified visitors to your site, we implement advanced search engine optimization (SEO) strategies. This includes technical site optimization, the creation of relevant and optimized content, as well as strategic keyword and link management.
Our aim is to ensure that your site not only attracts more organic traffic, but also that this traffic is relevant and converts effectively into leads and customers for your business.
Maintenance and updates
Once the website is up and running, it’s crucial to maintain its security, performance and relevance. At SELLS, we continuously monitor your site to detect and correct any bugs, while providing regular content updates.
Our maintenance service also includes regular data backups, security updates to prevent vulnerabilities, and ongoing optimization to ensure an optimal user experience.
If you have any further questions about our design process, please don’ t hesitate to contact us.
Why do we use WordPress for website creation?
At SELLS, we use the WordPress CMS to design our customers’ websites, because this platform offers the perfect balance between flexibility, simplicity and robustness. WordPress is like a well-stocked toolbox, capable of meeting the specific needs of every industrial company, while remaining easy for in-house teams to get to grips with.
- Adaptability to industry needs: Whether you need a simple showcase site or a complex portal, WordPress adapts. With a vast library of plugins, we can integrate precise functionalities (reservations management, product catalogs, custom forms) that align with the requirements of every industry sector;
- SEO Optimization: With WordPress, your content is well placed to shine on Google! The platform offers high-performance SEO tools that facilitate the work of search engines and attract qualified visitors. This is an invaluable asset for the industry, where web visibility is crucial to attracting qualified leads;
- Simplified management: The WordPress interface is designed to be intuitive. Our customers can easily manage content updates, publish articles, or track comments, without the need for advanced technical skills;
- Security and scalability: With security a top priority for our customers, WordPress meets today’s standards with regular updates and advanced data protection options. What’s more, the platform is highly scalable, allowing your site to grow with your success and new ambitions.
WordPress is our ally in assisting our industrial customers with their digital transformation, guaranteeing a reliable, high-performance, tailor-made website!