Turn your international trade shows into a real catalyst for export growth
Participating in an international trade show is a rare strategic opportunity and an investment that leaves no room for improvisation. Language barriers, difficulty identifying the right contacts, and complex post-show follow-up: the challenges are numerous.
At SELLS, we manage every aspect of your participation in international B2B trade shows— before, during, and after —with a multilingual approach and proven expertise in the industrial sector.
Your international trade shows deserve a sales strategy that’s just as solid as your expertise.
An international trade show presence that generates real business results
At an international trade show, you’re no longer just competing against companies in your region— you’re going head-to-head with the best European and global manufacturers. To succeed in this environment, you need to be visible, credible, and well-prepared.
SELLS provides you with a comprehensive, actionable strategy to ensure that every international trade show becomes a measurable driver of business growth.
Schedule appointments before opening
We identify key contacts among the attendees. Qualified meetings are then scheduled at your booth, in your prospects’ language, even before the trade show begins.
Communicate in the language of each market
Our teams are fluent in six languages: French, English, German, Italian, Spanish, and Portuguese. This native-level approach immediately boosts your credibility with international clients.
Maximize Your Impact on the Ground
Multilingual sales presentations, live social media coverage, photo and video coverage: we pull out all the stops to make your booth shine—well beyond its four walls.
Turn Every Contact into an Export Opportunity
After the trade show, we compile all of your international contacts and re-qualify them. We then launch a structured follow-up campaign in their native language to turn your leads into concrete projects.
At SELLS
An international trade show isn’t just about being there. It’s a machine for generating export business.
We combine B2B sales expertise, industry specialization, and native-level language skills. Our goal is clear: to ensure that every international trade show generates a real and measurable return on investment.
Why international trade shows are often
underutilized by manufacturers
An international trade show brings together your prospects, customers, and competitors from around the world in a single, compact space.
It’s a brief window of opportunity, and it’s closing fast.
International trade shows represent one of the largest investments in a manufacturer’s marketing and sales budget. However, without a structured strategy, the majority of the leads gathered are never followed up on.
The language barrier, a lack of understanding of local cultural norms, and a lack of resources for rigorous monitoring: these are all concrete obstacles. All too often, they turn an exceptional opportunity into a cost with no visible return.
Language barrier
A relatively light schedule leading up to the event
Fierce international competition
Unfollowed contacts
Limited internal resources
Insufficient visibility
The Unique Characteristics of International Trade Shows:
→ Technical contacts: demanding and in high demand
→ Every market has its own norms: Germany, Spain, Italy…
→ A one-size-fits-all approach isn’t enough
→ You have to tailor your message and arguments to each culture
In the industrial sector, sales cycles are long, and decisions involve multiple stakeholders. A poorly handled conversation at a trade show booth, a follow-up that comes too late, or a message that isn’t tailored to the local culture.
These mistakes can be enough to jeopardize an opportunity that would have meant several years of collaboration. The difference between a profitable trade show and a failed one often comes down to the details of preparation and follow-up.
At an international trade show, those who prepare the best come away with the best opportunities.
Before, During, After: three phases where every detail counts on the global stage
At an international trade show, every phase is critical: the preparation phase determines your meetings, the event itself shapes your image, and the follow-up phase drives your conversions. SELLS manages these three phases with the same rigor, ensuring that nothing is left to chance.
Before the trade show
Multilingual outreach to key participants. Scheduling appointments at your booth. Production of marketing materials tailored to each market. Comprehensive logistical coordination of the event.
During the trade show
Multilingual sales promotion at the booth, welcoming and screening international visitors. Live updates on social media, plus photo and video coverage of the highlights of your participation.
After the trade show
Reclassification of all leads by language. Personalized and structured follow-ups, targeted post-trade show communication. Forwarding of qualified leads to your sales team.
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SELLS adapts to your international trade show schedule, your level of export readiness, and the specific characteristics of each target market—whether you’re participating in EMO, K Fair, Hannover Messe, or other leading events in your industry.
Our sales expertise at your service your presence at international trade shows
International Prospecting and Scheduling Appointments
Several weeks before the trade show, our multilingual teams identify key participants who match your business targets and reach out to them in their native language.
Each prospect is qualified based on the nature of their project and their level of decision-making authority before being added to your sales calendar.
Identification of Contact Persons
Native prospecting
Make an appointment
Project Qualification
Schedule Planning
GOAL
Arrive at the trade show with a schedule filled with qualified meetings with the right international contacts
Communication and materials tailored for an international audience
Your presence at an international trade show should project a consistent, professional image that is tailored to the norms of your target markets.
We design all of your event communication materials: booth backdrops, in-store displays, multilingual brochures, and digital materials. Each element is tailored to the local expectations of your target market.
Backdrop
Multilingual point-of-sale displays
Sales brochures
Digital Media
Cultural adaptation
OBJECTIVE
: To project a credible and memorable brand image in each target market.
Multilingual sales promotion at the booth
On the big day, our bilingual or native-speaking teams will support your staff at the booth. We’ll welcome international visitors, present your solutions in their language, identify qualified leads, and structure conversations to maximize conversion.
At the same time, we provide live social media coverage and capture content for your post-show communications.
Multilingual Welcome
Visitor Eligibility
Booth Activities
Social Media Coverage
Photo and Video Capture
Real-time reporting
GOAL
Turn every international visitor to your booth into a qualified sales opportunity
International Follow-Up and Post-Trade Show Outreach
Within 72 hours of the trade show closing, we will compile a list of all your contacts and follow up with them individually in their native language.
Every opportunity is reevaluated, and every identified project is monitored. Structured reporting allows you to accurately measure the return on investment from your participation.
Reclassification of Contacts
Multilingual Follow-Up
Post-Event Communication
Project Tracking
Commercial pipeline
ROI Reporting
GOAL
: Leverage 100% of your international contacts and convert them into active business opportunities
Our approach to turning every international trade show into a driver of export growth!
From strategic planning to post-trade-show conversion, SELLS handles every aspect of your participation in international trade shows. Here’s how we operate, step by step.
Follow-up
Strategic Framework
Objectives, markets, positioning…
Preparation and Prospecting
Base, campaign, media…
Activation at a trade show
Installation, facilitation, certification…
Post-trade show follow-up
reclassification, follow-ups, reporting…
Conversion and Balance Sheet
Monitoring, assessment, ROI, recommendations…
A practical method, designed for the realities of international industrial business!
International trade shows require a level of commercial and cultural expertise that generalist service providers cannot match. SELLS has developed its approach specifically for this purpose: native-speaking teams, industry expertise, and a proven process. Measurable results, market by market.
What You Gain with SELLS at Your international trade shows
When you entrust your international trade show strategy to SELLS, you’re relying on a multilingual team of industry experts who are ready to get to work from day one—without overburdening your internal teams or tying up resources you don’t have.
A full schedule even before the opening
You arrive with scheduled meetings with qualified contacts in several countries—not just hoping to attract walk-in business. Your prospects are approached in their own language, with an understanding of the appropriate cultural norms. Your company inspires confidence from the very first interaction.
No international contacts lost
Every foreign visitor we meet is re-qualified and followed up with in their native language within 72 hours of the trade show. No export opportunity slips through the cracks.
Your teams focused on value-driven interactions
Our teams handle prospecting, logistics, and multilingual follow-up. Your sales representatives can focus on high-potential strategic contacts.
Measurable ROI and accelerated growth
Scheduled meetings, qualified leads, identified potential revenue: you’ll have a detailed summary after each event. Every trade show becomes a concrete step in your international growth strategy.
Don't let your international trade shows be nothing more than costly appearances
Every international trade show is a concrete opportunity for export growth. With SELLS, you have the strategy, teams, and tools to make the most of it before, during, and after the event.
International Trade Shows
Ready to expand your business internationally today?
Let’s take some time to discuss your upcoming participation in an international trade show.
Industry Export
Take it to the next level with our Industry Export solution
A tailor-made sales force to develop your international industrial activity.
What are the steps involved in creating a website?
At SELLS, we have 6 stages in the creation of your website:
Needs analysis
Before starting any project, it’s essential to carry out a thorough analysis of your needs. This involves understanding your business and marketing objectives, as well as taking into account your graphic charter.
Concept and design
Once the analysis is complete, we move on to the design of wireframes and a prototype. This allows you to visualize the final version of the site before its creation. Once the mock-ups have been approved, they serve as a basis for our development teams for the rest of the process.
Development
For website creation, we now prefer to develop on the WordPress CMS. This platform enables us to get your site online quickly, while giving you total control over its content and management.
Once development is complete, we test the website to make sure it meets the specifications.
Content creation
We also take care of creating your content, including writing informative and engaging texts, selecting and optimizing images and videos, and integrating other relevant multimedia elements.
Your content will be aligned with your communication strategy and optimized to meet the needs of your target audience while respecting SEO best practices.
SEO optimization
Because good visibility on Google is crucial to attracting qualified visitors to your site, we implement advanced search engine optimization (SEO) strategies. This includes technical site optimization, the creation of relevant and optimized content, as well as strategic keyword and link management.
Our aim is to ensure that your site not only attracts more organic traffic, but also that this traffic is relevant and converts effectively into leads and customers for your business.
Maintenance and updates
Once the website is up and running, it’s crucial to maintain its security, performance and relevance. At SELLS, we continuously monitor your site to detect and correct any bugs, while providing regular content updates.
Our maintenance service also includes regular data backups, security updates to prevent vulnerabilities, and ongoing optimization to ensure an optimal user experience.
If you have any further questions about our design process, please don’ t hesitate to contact us.
Why do we use WordPress for website creation?
At SELLS, we use the WordPress CMS to design our customers’ websites, because this platform offers the perfect balance between flexibility, simplicity and robustness. WordPress is like a well-stocked toolbox, capable of meeting the specific needs of every industrial company, while remaining easy for in-house teams to get to grips with.
- Adaptability to industry needs: Whether you need a simple showcase site or a complex portal, WordPress adapts. With a vast library of plugins, we can integrate precise functionalities (reservations management, product catalogs, custom forms) that align with the requirements of every industry sector;
- SEO Optimization: With WordPress, your content is well placed to shine on Google! The platform offers high-performance SEO tools that facilitate the work of search engines and attract qualified visitors. This is an invaluable asset for the industry, where web visibility is crucial to attracting qualified leads;
- Simplified management: The WordPress interface is designed to be intuitive. Our customers can easily manage content updates, publish articles, or track comments, without the need for advanced technical skills;
- Security and scalability: With security a top priority for our customers, WordPress meets today’s standards with regular updates and advanced data protection options. What’s more, the platform is highly scalable, allowing your site to grow with your success and new ambitions.
WordPress is our ally in assisting our industrial customers with their digital transformation, guaranteeing a reliable, high-performance, tailor-made website!