5 mistakes to avoid when making your corporate video
Imagine investing time, energy (and budget!) in creating a beautiful corporate video for your industrial company. Everything looks perfect… until you realize that the end result is not at all up to scratch 😬
Result: an unengaging video, prospects who drop out, and credibility in free fall 👀
To help you avoid this worst-case scenario, I’d like to take a look today at the 5 mistakes to avoid when making a corporate video. And above all, how to avoid them! ➡️
Why is it important to make a corporate video?
Before getting to the heart of the matter, a quick reminder: creating a promotional video for your business is no longer a luxury, it’s a necessity! Today, 72% of industrial decision-makers say they prefer to find out more about a company via video rather than an article.
Simply put: making a video is all about creating a direct emotional bridge with your target audience. A good corporate video tells your story, showcases your know-how and, above all… generates qualified leads! 🚀
5 mistakes to avoid when creating your corporate video
Let’s get to the heart of the matter: here are the 5 mistakes you absolutely must avoid when making a corporate video (and more importantly… how to correct them easily 😉 )!
Neglecting video quality
Frequent mistakes: filming with amateur equipment or sloppy video editing to “save time”.
Poor video quality can seriously damage your brand image. In the industry, where rigor and precision are key values, a blurry, poorly edited video or one with mediocre sound discredits your company in a matter of seconds.
👉🏼 My advice: use good equipment, work with a professional or master editing software to achieve impeccable results. And don’t forget to include a quality soundtrack and subtitles to avoid losing part of your audience.
Forgetting to think about the target audience
Common mistake: producing a video that you like… but that doesn’t speak to your prospects’ needs!
Your objective is not just to look pretty, but to provide a clear answer to your audience. Otherwise, you risk losing their attention along the way.
👉🏼 My advice: before you even start filming, take the time to precisely define your target audience: who are they? What are their problems? How can your solution address them? Creating a relationship of trust starts with showing that you understand your audience.
Video editing that is too long or too monotonous
It’s a common mistake to want to show everything… and bore everyone!
On platforms or on your website, your visitors’ attention span is ultra-limited. If your video exceeds 2 or 3 minutes without rhythm or well-thought-out transitions, you risk losing your viewers quickly.
👉🏼 My advice: vary your shots, use subtle effects, insert dynamic transitions and tell a story. Storytelling is the key to keeping your audience engaged right to the end of the video.
Underestimating the importance of the CTA (Call to Action)
Common mistake: ending a video… without indicating the next step!
Without a CTA, even the best video leaves your audience guessing. Do they like it? Great. But what should they do next? 🧐
👉🏼 My advice: at the end of your video, clearly call for action: visit your website, request a demo, download a technical brochure… In short, guide your audience to the next step in their customer journey.
Using non-rights-free content ⚠️
Frequent mistake: integrating a beautiful piece of music found on the Internet… without having the rights.
Possible consequences: deletion of your video, legal sanctions, even damage to your image. Not great for your lead generation strategy…
👉🏼 My advice: use only royalty-free music and images. There are many reliable platforms for this. And if possible, opt for original creations that will reinforce your brand identity!
In short: avoid the 5 mistakes to create an effective video and capture your audience.
Creating an effective corporate video isn’t just about filming a few images and adding a logo at the end. It’s a real strategic tool that can boost your brand awareness, reinforce your credibility and, above all… generate qualified leads for your business! By taking the time to carefully prepare each step seen above, you’ll maximize the impact of your video and your return on investment. 🚀
Need video editing support? 👀
At SELLS, we help manufacturers create videos that perfectly meet their communication objectives. We’ll help you avoid some common mistakes, and turn your corporate video into a real success. sales leverage ✨
Want to find out more? Contact us to boost your industrial visibility with video! 😉
