Imagine investing time, energy (and budget!) in creating a beautiful corporate video<\/a> for your industrial company. Everything looks perfect… until you realize that the end result is not at all up to scratch \ud83d\ude2c<\/p>\n\n Result: an unengaging video, prospects who drop out, and credibility in free fall \ud83d\udc40<\/p>\n\n To help you avoid this worst-case scenario, I’d like to take a look today at the 5 mistakes to avoid when making a corporate video. And above all, how to avoid them! \u27a1\ufe0f <\/p>\n\n Before getting to the heart of the matter, a quick reminder: creating a promotional video<\/a> for your business is no longer a luxury, it’s a necessity! Today, 72% of industrial decision-makers say they prefer to find out more about a company via video rather than an article. <\/p>\n\n Simply put: making a video is all about creating a direct emotional bridge with your target audience. A good corporate video tells your story, showcases your know-how and, above all… generates qualified leads<\/a>! \ud83d\ude80 <\/p>\n\n Let’s get to the heart of the matter: here are the 5 mistakes you absolutely must avoid when making a corporate video (and more importantly… how to correct them easily \ud83d\ude09 )! <\/p>\n\n Frequent mistakes: filming with amateur equipment or sloppy video editing to “save time”. <\/p>\n\n Poor video quality can seriously damage your brand image. In the industry, where rigor and precision are key values, a blurry, poorly edited video or one with mediocre sound discredits your company in a matter of seconds. <\/p>\n\n \ud83d\udc49\ud83c\udffc My advice: <\/strong>use good equipment, work with a professional or master editing software to achieve impeccable results. And don’t forget to include a quality soundtrack and subtitles to avoid losing part of your audience. <\/p>\n\n Common mistake: producing a video that you like… but that doesn’t speak to your prospects’ needs!<\/p>\n\n Your objective is not just to look pretty, but to provide a clear answer to your audience. Otherwise, you risk losing their attention along the way. <\/p>\n\n \ud83d\udc49\ud83c\udffc My advice: <\/strong>before you even start filming, take the time to precisely define your target audience: who are they? What are their problems? How can your solution address them? Creating a relationship of trust starts with showing that you understand your audience. <\/p>\n\n It’s a common mistake to want to show everything… and bore everyone!<\/p>\n\n On platforms or on your website, your visitors’ attention span is ultra-limited. If your video exceeds 2 or 3 minutes without rhythm or well-thought-out transitions, you risk losing your viewers quickly. <\/p>\n\n \ud83d\udc49\ud83c\udffc My advice: <\/strong>vary your shots, use subtle effects, insert dynamic transitions and tell a story. Storytelling is the key<\/a> to keeping your audience engaged right to the end of the video.<\/p>\n\n Common mistake: ending a video… without indicating the next step!<\/p>\n\n Without a CTA, even the best video leaves your audience guessing. Do they like it? Great. But what should they do next? \ud83e\uddd0<\/p>\n\n \ud83d\udc49\ud83c\udffc My advice: <\/strong>at the end of your video, clearly call for action: visit your website, request a demo, download a technical brochure… In short, guide your audience to the next step in their customer journey. <\/p>\n\n Frequent mistake: integrating a beautiful piece of music found on the Internet… without having the rights.<\/p>\n\n Possible consequences: deletion of your video, legal sanctions, even damage to your image. Not great for your lead generation strategy… <\/p>\n\n \ud83d\udc49\ud83c\udffc My advice: use only royalty-free music and images. There are many reliable platforms for this. And if possible, opt for original creations that will reinforce your brand identity! <\/strong><\/p>\n\n Creating an effective corporate video isn’t just about filming a few images and adding a logo at the end. It’s a real strategic tool that can boost your brand awareness, reinforce your credibility and, above all… generate qualified leads<\/a><\/strong> for your business! By taking the time to carefully prepare each step seen above, you’ll maximize the impact of your video and your return on investment. \ud83d\ude80 <\/p>\n\n At SELLS, we help manufacturers create videos that perfectly meet their communication objectives. We’ll help you avoid some common mistakes, and turn your corporate video into a real success. <\/a>sales leverage<\/a> <\/strong>\u2728<\/p>\n\n Want to find out more? Contact us to boost your industrial visibility<\/strong> with video! \ud83d\ude09 <\/p>\n","protected":false},"excerpt":{"rendered":" 5 mistakes to avoid when making your corporate video Imagine investing time, energy (and budget!) in creating a beautiful corporate video for your industrial company. Everything looks perfect… until you realize that the end result is not at all up to scratch \ud83d\ude2c Result: an unengaging video, prospects who drop out, and credibility in free […]<\/p>\n","protected":false},"author":8,"featured_media":3874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[25,26],"tags":[],"class_list":["post-3464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-en","category-digital-marketing"],"blocksy_meta":{"has_hero_section":"enabled","hero_section":"type-2","hero_elements":[{"id":"custom_title","enabled":false,"heading_tag":"h1","title":"Accueil","__id":"YWOr9bhtxTQcC0WlzuMZW"},{"id":"custom_description","enabled":true,"description_visibility":{"desktop":true,"tablet":true,"mobile":false},"__id":"U_TIArJbnmB-Rm6Dpu2Li"},{"id":"custom_meta","enabled":true,"meta_elements":[{"id":"author","enabled":true,"label":"Par","has_author_avatar":"yes","avatar_size":25},{"id":"post_date","enabled":true,"label":"Le","date_format_source":"default","date_format":"M j, Y"},{"id":"updated_date","enabled":false,"label":"Le","date_format_source":"default","date_format":"M j, Y"},{"id":"categories","enabled":true,"label":"Dans","style":"simple"},{"id":"comments","enabled":true}],"page_meta_elements":{"joined":true,"articles_count":true,"comments":true},"__id":"Q0R2QeWlzj9J2ni6YPrJB"},{"id":"breadcrumbs","enabled":false,"__id":"wmJuBsQG_ypPXyHogYjnt"},{"id":"content-block","enabled":false,"__id":"j4A2Sgcfi84HRpiht7bvD"}],"hero_alignment2":"start","hero_vertical_alignment":"flex-end","styles_descriptor":{"styles":{"desktop":"[data-prefix=\"single_blog_post\"] .entry-header .page-title {--theme-font-size:30px;} [data-prefix=\"single_blog_post\"] .entry-header .entry-meta {--theme-font-weight:600;--theme-text-transform:uppercase;--theme-font-size:12px;--theme-line-height:1.3;} [data-prefix=\"single_blog_post\"] .hero-section[data-type=\"type-2\"] {--alignment:start;--vertical-alignment:flex-end;background-color:var(--theme-palette-color-6);background-image:none;--container-padding:50px 0px;}","tablet":"","mobile":""},"google_fonts":[],"version":6}},"_links":{"self":[{"href":"https:\/\/sells.fr\/en\/wp-json\/wp\/v2\/posts\/3464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sells.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sells.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sells.fr\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/sells.fr\/en\/wp-json\/wp\/v2\/comments?post=3464"}],"version-history":[{"count":3,"href":"https:\/\/sells.fr\/en\/wp-json\/wp\/v2\/posts\/3464\/revisions"}],"predecessor-version":[{"id":3875,"href":"https:\/\/sells.fr\/en\/wp-json\/wp\/v2\/posts\/3464\/revisions\/3875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sells.fr\/en\/wp-json\/wp\/v2\/media\/3874"}],"wp:attachment":[{"href":"https:\/\/sells.fr\/en\/wp-json\/wp\/v2\/media?parent=3464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sells.fr\/en\/wp-json\/wp\/v2\/categories?post=3464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sells.fr\/en\/wp-json\/wp\/v2\/tags?post=3464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Why is it important to make a corporate video? <\/h2>\n\n
5 mistakes to avoid when creating your corporate video<\/h2>\n\n
Neglecting video quality <\/h3>\n\n
Forgetting to think about the target audience <\/h3>\n\n
Video editing that is too long or too monotonous<\/h3>\n\n
Underestimating the importance of the CTA (Call to Action)<\/h3>\n\n
Using non-rights-free content \u26a0\ufe0f<\/h3>\n\n
In short: avoid the 5 mistakes to create an effective video and capture your audience.<\/h2>\n\n
Need video editing support? \ud83d\udc40<\/h2>\n\n